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🎁 Bonus until July 31:
If you purchase ThriveCart through my link by the end of July, you’ll receive my complete ThriveCart Template Bundle from my Etsy shop – valued at over €300 – completely free.
This includes all ThriveCart checkout templates I’ve ever created: landing pages, cart designs, funnel layouts, and more.
👉 You can check out the full bundle here: All ThriveCart Templates
⏳ Important: This bonus will change in August – it’s your last chance to get the full bundle with all templates included.
⚠️ Please note:
This article was originally written for users in Germany and Austria. Some of the tax-related information may differ depending on your country. Please consult your local tax advisor if you’re unsure.
ThriveCart is an e-commerce platform that lets you sell digital products, courses, coaching, or services online – including checkout pages, automated funnels, affiliate tracking, and more.
The goal: Boost your revenue with a smooth, high-converting sales process.
Put simply: ThriveCart is the tool you use to take payments for your digital products.
Currently, there are two pricing options: ThriveCart Standard and ThriveCart Pro+
Since I was a bit confused in the beginning, here’s a quick overview:
✅ ThriveCart Standard
- One-time payment: $495 for lifetime access
- Includes all basic features: checkout, funnels, payment pages, invoices, and simple automations
🚀 ThriveCart Pro+ (launched April 2025 – replaces the old “Pro” plan)
- For existing users: free or discounted upgrade
- For new users: $295/year add-on
- Includes everything from Standard plus:
- Affiliate management
- JV partnerships
- Advanced reporting
- Planned features like deeper integrations, more automation tools, and more
🎓 ThriveCart Learn+ (optional add-on)
- Course platform to create and deliver your online courses
- $195 one-time payment – only available with a ThriveCart Standard account
You can use Learn+ without Pro+, and vice versa. All add-ons can be activated later without creating a new account.
Quick tip for anyone selling digital products and not VAT-exempt:
If you need to correctly handle VAT in multiple countries (e.g. within the EU), you’ll usually need ThriveCart Pro+, as only this plan allows you to set different tax rates based on customer location.
👉 Please make sure to speak with your tax advisor – only they can give you legally binding guidance.
Overview: ThriveCart Pricing (as of April 2025)
| Plan | Price | Type | Description |
|---|---|---|---|
ThriveCart Standard |
$495 | One-time payment | Basic plan – all essential tools for selling digital products online |
ThriveCart Pro+ |
$295/year (or $195 one-time for existing users until May 21, 2025) | Upgrade | Advanced features like affiliate management, tax tools, JV contracts, and more |
ThriveCart Learn+ |
$195 | One-time payment | Optional course platform to build and deliver your online courses |
💸 Transaction fees: Only the usual fees from your payment providers (e.g. Stripe, PayPal)
⏰ Access duration: Standard + Learn = lifetime / Pro+ = yearly or lifetime (if upgraded in time)
📅 Free trial: Not available
🔙 Money-back guarantee: 30 days
💳 Payment methods: Credit card, PayPal
Last chance: Get my full ThriveCart Template Bundle for free!
Until July 31, everyone who purchases ThriveCart through my link will receive my complete ThriveCart Etsy bundle – including all templates I’ve created (valued at over €300).
- No upsell tricks – just high-converting designs to launch faster.
- Instant access right after your ThriveCart purchase.
- Bonus offer will change in August – don’t miss it!
ThriveCart vs. ThriveCart Pro+ – Detailed Comparison
In this section, I’ll walk you through the key differences between ThriveCart Standard and the new ThriveCart Pro+ upgrade, so you can decide which plan is right for your business.
ThriveCart Standard Account
ThriveCart Standard is the base version of the platform and gives you all the essential tools to create high-converting checkout pages and sales funnels.
This plan costs $495 as a one-time payment for lifetime access.
It includes everything you need to sell digital products online, including:
- Drag-and-drop checkout page builder
- Conversion-optimized checkout templates
- A/B split testing
- Upsells and downsells
- One-click upsells
- Coupons and discount codes
- Affiliate marketing features
- Customer support
It’s a great option for businesses of all sizes looking for a powerful and cost-effective checkout platform.
ThriveCart Pro+ Upgrade
ThriveCart Pro+ is an upgraded version of the Standard account with more advanced features designed for businesses with greater sales and automation needs.
Pro+ launched in April 2025 (replacing the old “Pro” plan) and is ideal for anyone looking to scale their business or handle more complex requirements. New customers pay $295/year (or a one-time $195 upgrade for existing users until May 21, 2025).
With Pro+, you get access to advanced features like:
- Drag-and-drop checkout builder
- Funnels with upsells & downsells
- One-click upsells
- Coupons and discount codes
- Sales analytics
- Integrations with popular email marketing tools
- Basic A/B testing
- Integrations with payment processors (PayPal, Stripe, etc.)
If you’re selling simple products and don’t need advanced tools, Standard is usually enough.
But if you run affiliate programs, need team features, or have to manage taxes in the EU, then Pro+ is almost always the better choice.
Quick note: What happened to “ThriveCart Pro”?
If you come across older information: Until April 2025, ThriveCart offered a plan called “Pro” that was available as a one-time payment.
This has been replaced by the new and improved ThriveCart Pro+.
All former Pro features are now included in Pro+, along with additional upgrades, a new pricing model (annual or lifetime for existing users), and ongoing feature development.
What Are the Main Differences Between ThriveCart and ThriveCart Pro+?
The main difference between the two ThriveCart plans lies in the additional features included in the Pro+ plan.
The Pro+ Plan offers advanced tools such as sales tax calculation, customer payment management, affiliate tracking, the ability to use your own custom domain for checkout pages, and advanced user permissions.
If you need these additional tools, the Pro+ Plan is likely the better option.
But if you’re just looking for the core features to sell online, the Standard Plan is a great value — it’s more affordable and only requires a one-time payment.
Which Plan Is Right for You?
ThriveCart Standard and Pro+ plans offer different features designed for businesses at different stages and with different needs.
The best plan for you depends on your specific goals and requirements. Also, consider how your products are taxed — that can be a major factor.
To be honest: For most of us, Pro+ is a must — just because of tax compliance. 😉
Who Is ThriveCart Standard For?
The ThriveCart Standard Plan is ideal for individuals or businesses that are just starting out or have relatively simple online sales needs.
This plan works well if you fall into one of the following categories:
- Small business or startup (e.g. VAT-exempt): If your business is new or small, the Standard Plan gives you all the basics you need to sell online. It’s easy to use and doesn’t include unnecessary complexities.
- Budget-conscious: The Standard Plan costs less than Pro+ and requires just a one-time payment. If you’re looking for a powerful sales platform without breaking the bank, this plan is a smart choice.
- Simple sales process: If your business doesn’t rely heavily on affiliate marketing, doesn’t need a custom checkout domain, or doesn’t require advanced user roles, the Standard Plan is likely all you need.
Who Is ThriveCart Pro+ For?
ThriveCart Pro+ is ideal for growing businesses or those with more advanced sales needs. You should consider this plan if:
- Your business is already established: If you’re scaling or managing a successful business, the Pro+ features give you more control and flexibility in your sales process.
- You rely on affiliate marketing: If affiliates play a major role in your revenue, the Pro+ Plan includes tools to manage and scale your affiliate program more effectively.
- You need flexible tax handling: If you need to apply the correct VAT or sales tax across regions (e.g. in the EU), Pro+ handles that automatically — saving you tons of time and potential legal headaches.
- You want to use your own domain for checkout: Pro+ allows you to set a custom domain for your checkout pages, giving your brand a more professional and cohesive feel.
- You need advanced user permissions: If you have a team and need to define roles and access levels, Pro+ lets you control what each user can and cannot do.
Frequently Asked Questions About ThriveCart
Do users with a lifetime license get access to future updates?
If you had the original ThriveCart Pro plan before April 2025, you’re eligible for a free lifetime upgrade to Pro+.
There are no additional fees as long as you stay within the limits of your current plan.
Which software and payment processors does ThriveCart integrate with?
The ThriveCart platform integrates with Zapier, a global automation tool that lets you connect ThriveCart to over 3,000 apps.
It also offers direct integrations with:
- Membership platforms like Teachable, Kajabi, and Thinkific
- Email autoresponders such as Mailchimp, ActiveCampaign, and ConvertKit
- Notification services like Slack
When it comes to payment processors, ThriveCart integrates with:
- PayPal, Stripe, and Authorize.net
- Payments via Apple Pay and Google Pay are also supported
These integrations are included in both plans – Standard and Pro+.
Is ThriveCart GDPR-compliant?
ThriveCart offers several features that can help you run your business in a GDPR-compliant way. These include:
-
Opt-in checkboxes for marketing email consent
-
Tools to anonymize or delete customer data
-
Customizable privacy notices directly on the checkout page
Currently, ThriveCart is hosted in New Zealand, which is not part of the EU but is considered a “safe third country” under GDPR due to its high data protection standards. However, ThriveCart does not automatically provide an official Data Processing Agreement (DPA) at this time.
What does this mean for you?
Many EU-based users successfully use ThriveCart — especially when no sensitive personal data is processed and usage is clearly documented in the privacy policy.
For full legal certainty, it’s always recommended to consult your legal or data protection advisor.
Tip: In practice, ThriveCart is generally suitable for digital offers like online courses or coaching, as long as you take appropriate precautions and fulfill your information obligations.
Can physical products be sold through ThriveCart?
Yes, you can sell physical products using ThriveCart. Important details like shipping weight, price, and product dimensions can be added directly to your checkout page. ThriveCart also integrates with fulfillment providers such as Kunaki and Lulu.
Will there be any additional fees after purchasing a lifetime account?
No, ThriveCart charges no additional fees once you’ve purchased a lifetime account – unless you choose to add optional upgrades like Pro+ or Learn.
However, your payment processors (e.g. Stripe, PayPal) will still charge their usual transaction fees.
Can I upgrade from Standard to Pro+ later on?
There’s a one-time upgrade offer for existing users: $195 (available until May 21, 2025).
After that, the upgrade will only be available as a yearly subscription for $295.
So you can absolutely start with Standard and decide later if you need the Pro+ features.
Does ThriveCart Pro still exist?
It has been replaced by the new and improved ThriveCart Pro+ plan, which includes all previous features and continues to be actively developed.
If you had the old Pro plan, you can still upgrade to Pro+ for free for a limited time.
Conclusion
In summary, both the Standard Plan and the Pro+ Plan offer a wide range of features to help you successfully sell digital products.
However, the Pro+ Plan includes additional tools that are especially valuable for growing businesses or those with more complex needs.
If you’re just getting started, the Standard Plan is often more than enough and provides excellent value for money.
But if you’re looking for more advanced features like affiliate management, tax handling, or team permissions, the Pro+ Plan is definitely worth considering — especially if you’re aiming to scale your business.
👉 Important for users in Germany and Austria:
If you’re not VAT-exempt (e.g. not using the small business regulation), you’ll most likely need ThriveCart Pro+ — because only Pro+ allows you to apply different tax rates correctly.
Be sure to confirm with your tax advisor, but from a technical perspective, Pro+ includes exactly the tools you need for EU-compliant invoicing.
🎁 Exclusive Bonus Until July 31
When you buy ThriveCart through my link, you’ll get my full ThriveCart Template Bundle from Etsy (worth €300+) for free.
This bundle includes all checkout templates, funnel layouts, and landing page designs I’ve ever created – ready to use for your own business.
🚀 Only available until July 31 – after that, the bonus will change!
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